Brand Launch

Sacori is an exclusive FYidoctors eyewear brand developed in collaboration with one of Canada’s leading female entrepreneurs, Arlene Dickinson.

A key part of FYidoctors’ retail strategy, Venture worked with the growing, entrepreneurial company to help it make a bold splash in retail eyewear. This involved brand strategy, digital marketing and public relations to launch Sacori as a nationally relevant brand.

Created in 2019, the Sacori line of premium eyewear emphasizes style and substance, giving consumers the option to choose from a range of meticulously crafted frames that offer the best in materials and design. We launched this line of frames with a strategy that would captivate eyes across the country and make Sacori a household name. Public relations and enhanced digital marketing ensured the Sacori launch would achieve maximum effect. To make an impact, we leveraged Arlene’s star power to make sure Sacori frames were seen on morning and afternoon shows, as well as in retail magazines, across Canada. Through enhanced digital and consumer experience, we refurbished FYidoctors’ e-commerce site and established a seamless buying experience that eliminated buyer friction and increased visibility of the Sacori brand. We also released the Sacori digital look book, allowing interested buyers to envision the product without having to physically go to a store.

With a successful launch in the books, we are excited to continue supporting Sacori establish a strong presence in retail eyewear.

An Exclusive FYidoctors eyewear brand in collaboration with Arlene Dickinson

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